Our Mobile Commerce & Alternative Payments practice area is focused on helping companies adapt to the many innovations impacting the payments industry. Our clients include traditional industry competitors as well as new market entrants seeking a foothold in the payments value chain. From a product perspective, Mobile Commerce & Alternative Payments encompasses mobile payments, mobile banking, contactless payments, e-commerce payments, alternative networks, electronic P2P, prepaid, and supporting technologies such as encryption/authentication, gateway processing, and mobile & electronic wallets. Our focus on Mobile Commerce also incorporates mobile loyalty, mobile acquiring solutions, and certain aspects of mobile banking solutions.
Client Profile
Our Mobile Commerce & Alternative Payments clients range from start-ups to some of the largest competitors in the payments industry. Almost every payments industry constituent seeks to leverage new technologies or is impacted by them, and therefore our client base spans the payments value chain.
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Product & Technology Expertise
Our Mobile Commerce & Alternative Payments practice area was launched in the late 1990s as the Internet became a viable sales channel, prepaid products were conceived, and the earliest versions of P2P were arriving in the market. Since then, we have evaluated and participated in the development of many groundbreaking innovations, and our expertise spans most new products and supporting technologies, including:
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Project Highlights
We typically complete over a dozen emerging payments products each year. The highlights below are representative of the type and scope of assignments, and the results we help clients achieve.
Mobile Payments
- Advised a national processor in developing a mobile payments market entry strategy.
- Assisted a national wireless carrier in evaluating a co-brand payments and mobile loyalty strategy.
- Completed customized market research to create an international mobile payments landscape white paper.
- Evaluated the market opportunity for various forms of wireless payments for a leading payment processor.
- Helped a mobile payments technology company develop its retail strategy.
e-Commerce / Alternative Payments
- Assisted numerous emerging payments companies with developing their product offerings and economics models.
- Helped a leading emerging payments company develop FI relationships to enhance it's credit issuance capabilities.
- Assisted a major alternative payments company with its acquisition of an on-line payments company.
- Conducted several market research studies on e-commerce payments aggregators, gateways, and fraud/authentication solutions.
Prepaid
- Assisted a national payments network evaluate closed loop product solutions, including emerging pre-paid applications.
- Developed a strategy for a prepaid provider to approach the small / mid-sized bank market.
- Assisted several prepaid providers examine opportunities to enter various prepaid segments.
- Assisted many banks, providers, and retailers with a variety of strategic sourcing evaluation processes.
Insights
Evolving customer channels and new technologies are continually impacting the payments industry. While the last decade has been characterized by the growth of e-commerce and the introduction of alternative payments for this environment, the next decade is likely to be dominated by mobile payment technologies. Consumers and businesses can already replicate e-commerce functionality on their handsets, and mobile has the potential to reshape both remote payments and POS interactions.
First Annapolis’s most recent perspectives on emerging payments can be found below:
- 2009 E-Commerce Payments Acceptance Update
- The Ten "D"s of Prepaid Success
- Notable Improvement in Mobile P2P Experience
- Payment Gateways – E-Commerce vs. Brick-and-Mortar Merchant Offerings
Leadership
Our Mobile Commerce & Alternative Payments team draws on a pool of professionals with a diverse set of emerging products backgrounds. Paul Grill leads the team and has over 12 years of experience at First Annapolis consulting to emerging payments providers. He also has a technology development background with a focus on encryption and authentication.
For more information on our Emerging Payments team, please reference their biographies:
