Management
Consulting
M&A Advisory Services
Specialized Services
Research Services
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Emerging Payments
Since its inception in 1991, First Annapolis has advised its clients in the emerging payments area. We help established and start-up companies identify, validate, and launch payment offerings and services to capture growing demand in traditional and emerging environments. Our in-depth knowledge of the issuing, acceptance, and deposit access markets allows us to bring capabilities and insights to clients in pursuit of emerging payments opportunities. From an emerging payments perspective, we have experience with stored-value products, biometric payments solutions, ACH-based offerings, alternative payment networks, and other developmental products and services.
Services Offered
Strategy Development:
Our strategy development services involve helping clients evaluate new product market opportunities, define product attributes, and, if warranted, craft the most effective go-to-market strategy. By leveraging years of industry insight, First Annapolis plays an objective, guiding role in the creation and successful launch of new payment products. More importantly, we are objective – we viewing advising our clients on what not to pursue as being as providing guidance on what to pursue.
Market Research:
Understanding the market need for emerging payment products is essential for any new payment offering. First Annapolis helps clients build an objective view of the market opportunity by researching market trends, assessing competing products, and synthesizing retailer and consumer attitudes. Additionally, we can conduct insightful, primary research targeting financial institutions, issuers, acquirers, processors, merchants and other industry constituents in order to understand market sentiment related to new offerings.
Business Case Development & Implementation Planning:
Management, investors, and prospective customers of emerging payments providers often seek validated financial models and realistic implementation plans for new payments offerings. First Annapolis has extensive experience in leveraging company and market data to model the expected adoption rate and financial performance of an emerging payments company or product. Furthermore, we can help “translate” internal plans into coherent, structured business plans to support communication needs related to management, investors, and customers.
M&A Advisory Support:
First Annapolis provides a broad range of M&A services in the emerging payments segment. Our support includes assisting start-ups with structuring creative relationships with more established providers, valuing and selling new technologies and related assets, and providing negotiations and diligence support for complex transactions. Similarly, First Annapolis helps companies prospect for and acquire emerging payments providers and technologies to help create an integrated product portfolio.
Products Covered
The products we cover range from entire new payment offerings to add-on technologies for existing products. More specifically, First Annapolis provides support in the areas of stored value, e-commerce, m-commerce, P2P, alternative payment networks, micropayments, etc. Furthermore, we evaluate authentication technologies, plastic card alternatives (e.g., mini-cards, RFID products, chip cards, wireless), new POS technologies (e.g., IP, wireless), and new electronic payment market segments (e.g., QSR, large ticket, recurring payments).
Clients Served
First Annapolis supports a range of clients on matters related to emerging payments. In particular, we work with start-up providers of new payment products, vendors supplying new payment technologies (e.g., authentication, biometrics, RFID, m-commerce), and venture capital companies/investors considering providing financing to emerging payments companies. One of our primary areas of expertise is helping new market entrants understand and successfully navigate the complex payments industry landscape. Equally, we provide services to established issuers, networks, processors, and service providers that are actively investing in new payment technologies.
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